Serif vs Sans: The final battle

First it was the Capulets versus the Montagues; then it was Coke versus Pepsi; and the latest epic battle? Serif versus sans serif, of course.” — webdesignerdepot.com

I find it fun that font usage is still very much a point for debate, not just among publishing and design types, but even among ordinary folks, given the decline of print and the rising popularity of online publishing. Here’s a fun infographic on what to use for print or web. These are not hard and fast rules, of course. For instance, as someone who works in both print and web, I prefer using sans serif for titles and section headings as well as small text (like sidebars), for visual contrast to a serif body text. The only rule set in stone for typography, I think, is what they said in the infographic: “The best font choices are the ones where readers do not notice the font, but the message.” So next time you’re tempted to use some curlicued or cutting-edge font, think again. As in all things, in typography simplicity is key.

Serif versus Sans-Serif

Infographic borrowed from webdesignerdepot.com. Click this for the original article.